Market Size
The three market segments to be targeted by australia.edu are:
• Undergraduates
• Postgraduates
• Teachers/lecturers
There are 805,351 tertiary level students in Australia and 279,850 employees within the education system. The market is a multi billion dollar industry.
They are the sought after and elusive elite of the 18-24 year-old market.
Market sophistication
The market segments targeted by australia.edu are well attuned to the internet. University students are best placed and well equipped to enjoy the full benefits the Internet brings:
• More than 99 per cent are Internet literate and are on-line every week
• They already spend seven times more time on-line compared to the general population
• Two-thirds own their own computer and all have access to campus computers
• The majority use the Internet at least three times a week
• More than half their time on the Internet is for general usage, rather than for e-mail or study purposes
• They have no fear about transactions on the Internet
Market development
An ongoing marketing strategy is in place to ensure growth in user numbers and quality of traffic.
Partnerships and synergy relationships with a variety of education providers, student unions and government agencies are in place and being extended.
It is our aim to be the leading education and community site for students within our market segments. |
