Channels:
Web based email
• prestigious @australia.edu email address. Research in the United States found that 42% of graduates retained their .edu email address primarily because of the prestige associated with it.
• Projected registered email users end 2006- 150,000, 2007 - 250,000
• Most visited channel with in excess of 100,000 unique users per month by end 2006
Daily News
• General news, segment specific news, tech/science news, strange but true- 5 days a week
• Daily photographic introduction from index page - interesting and visually appealing.
• Monthly unique user expectations -75,000
Education Resources
• a collection of resources and links for each market segment
• repository for thesis, dissertations for first degree and postgraduate
• international expansion of channel by end 2006
Discussion Forums
• Monitored by ChatModerators.com
• Student segment driven
• Teacher/lecturer input (mini tutorials)
e-magazines
• Digital, interactive magazines for each market segment- published alternative months
• Focused and written by peers, educators, administrators and professionals in a variety of fields
• Print version advertising and digital advertising available within e-magazines
Combo Print / digital e-magazine
• australia.edu magazines will be printed for the undergraduate student segment and distributed free to Student Union recreation areas
• Combined hard copy and e-magazine or hard copy and digital campaign solutions available
Travel
• Study related travel articles and promotion
• Holiday and post examination break promotions
• Articles on a variety of travel related subjects
e-learning courses
• Internet delivered Further Education, Skill development and undergraduate courses from Australian and international providers
• Over 525 online training courses
• In a partnership with an international provider Business, IT education and Health Sciences programmers, corporate training courses and education-related services will be offered
• Mature, location disadvantaged and socially immobile students will be the core users of these services
Online Recruitment (future)
• In a low level unemployment market reaching possible candidates is the most important task for recruiters. england.edu users will provide a core of suitable, highly qualified potential candidates
• The strength of the australia.edu brand will be a strong attraction for recruiters and direct job advertisement placement
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